Generation iY by Tim Elmore
The subtitle reads Secrets to Connecting with Today’s Teens & Young Adults in the Digital Age
What is Generation iY? Generation Y or the Millennials are those born between 1982 and 2001. The younger Millennials born after 1990 are the iY’s, those who grew up with the internet “i”.
This book takes a close look at Generation Y, looking at the cultural influences that has shaped it, examining the characteristics, struggles and challenges this generation faces. What part can we play as the older generation to best connect, educate and help prepare generation Y for the future? The book also looks at Generation Z, the generation of “digital natives” to following the iY’s.
If you really want to understand your kids and grandkids this book will help.
